It was a sticky hot day in July when my sister, husband (then fiance!) ventured up to London for the Allergy and Free From Show at London’s Olympia Centre. Alice and I can’t eat gluten so we were interested to pop up to explore the show, learn about some new products and try a few samples!
Tickets to the show are free which makes it a really affordable day out. It is an enormous show so we were glad for the map in the guide book. We admit that we didn’t have a plan but tried to tackle sections with regular breaks!
Alice and I were invited up to the bloggers meet-up which was held on the balcony above the show, giving us the perfect birdseye view of the floor below. We met some lovely fellow bloggers and chatted with a couple of the brands. We met the high-energy team from Freaks of Nature puddings, lovely Lucinda from Genius and the fab Mary from Promise Gluten Free. It was really exciting to hear about their new lines and have a natter with those at the heart of product development.
Elsewhere around the show there were hundreds of Free From brands. We tried all sorts of products, some new ones from old favourite brands like Schär, Genius, Warburtons Gluten Free and Ananda Marshmallows, some that were brand new to us like the Promise range of breads and Freaks of Nature.
The Schar ‘Taste of Italy’ stand had a long queue all day but was well worth the wait with their fresh pasta on show which was delicious, and of course their famous gluten free ‘Oreo’ style biscuits!
Our favourite five spots from the show are:
Everyone was full of energy, there were plenty of people on hand to give advice on products and Free From living, helpfully everything was labelled up so you were never in any doubt as to the ingredients of the samples. In the centre of the show was the Doves Farm stage which hosted cooking demonstrations and interviews all day, most importantly – there were seats to rest your tired feet!
We came away with bags bulging with our shopping and some freebie samples too. Tired but having had a great day out, they even put the football on a big screen as it was ENG v SWE in the World Cup (we won!).
I’d definitely recommend a visit to the Allergy and Free From show if you follow a restricted diet of some description whether that is Gluten Free, Dairy Free or both. There was even a section for Vegan food at the show for those who eat a plant-based diet. It is a great way to discover new products, stock up on your favourites at a ‘show deal’ price and enjoy the buzz of a big show.
The Free From Show team are hosting a show in Liverpool this winter from 3-4th November, so if you are close by then pop down. It’s sure to be a great event.